The Brand
Established in 1973, Argos is a household name and an integral part of British culture. However, it’s this longstanding success - in spite of any evolution in the Argos’ image - that led the company into becoming an analogue brand in a digital world.
When R3Brand began consultations, internal understandings and operations were as efficient and streamlined as we had ever seen, and understandably so in a company of this size. But the “shop front” – i.e. the visuals presented to the end consumer – were far from what one would expect of a company of this size in 2014.
In an era where many a proud UK firm – Woolworths and Safeways being two unfortunate examples – would become redundant as a result of a failure to evolve, R3Brand’s expert role was to ensure that Argos’ ground-level staff, and the British public, were confident that the same fate was not awaiting Argos. The brand would head into 2015 with passion, ready for any eventuality.
