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Brands

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

A brand is more than just a logo or a slogan. Its an organisation’s image, its point of distinction and its promise to everyone who experiences it; clients, prospects and employees.

Brand is every aspect of the relationship a company has with its prospects & customers. It’s the sum total of everything they see, hear, feel and experience as part of their interaction with your company every visual encounter, every telephone call, every written word, every online exchange, every promise a you make.

This is why its important that you spend time to define your Brand attributes;
Vision, Mission, Values, Goals, Positioning, Personality and Audience.
The Brand attributes create the foundation for your Brand message and visual Identity as illustrated in the diagram below.

The six key brand indicators

Believable
Your brand should be based on reality and truth. Can’t promise and not deliver.

Defendable
Your brand should be one that only you can own. Something your competitors can’t easily create.

Relevant
Your brand should represent something your audience cares about and/or wants. Offer an emotional connection with customers.

Connection
Your brand should interact with your audiences on an emotional level.

Consistency
Your brand should be consistent regardless of the touchpoint.
Its important that you convey the same message.

Context
Your brand should interact with audiences in appropriate ways, times and places.

Brand Management Area

As our client, you will have access to the Brand Management Area: a unique platform for you to manage your own progress with the help of user-friendly video and textual guides. In addition, you can add, track and update your project, allowing seamless 24-hour contact with the R3Brand team.

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